Persuasion Techniques

Which rhetorical appeal is primarily used in this ad?

• ethos

• logos

• pathos

Which rhetorical appeal is primarily used in this ad?

• ethos

• logos

• pathos

Which rhetorical appeal is primarily used in this ad?

• ethos

• logos

• pathos

Which rhetorical appeal is primarily used in this ad?

• ethos

• logos

• pathos

What is the purpose of using the Bandwagon Appeal as a persuasive technique?

• To connect a product, candidate, or a cause with a positive image or idea

• To tap into people’s desire to belong and convince them to join the “bandwagon”

• To tap into people’s compassion for others

• To connect positive images, feelings, and experiences to a particular idea or object

The persuasive technique backed by research and facts

• ethical appeal

• logical appeal

• emotional appeal

• speech

What persuasive  technique is being used?

• Loaded Language

• Bandwagon

• Testimonial

• Logical Appeal

Which persuasive technique is being used?

• Bandwagon

• Testimonial

• Loaded Language

• Appeal to Fear

What is the purpose of using the Transfer persuasive technique?

• To connect a product, a candidate, or a cause with a positive image or idea

• To use emotions and strong feelings, rather than facts, to persuade others

• To connect negative images, feelings, and experiences to a particular product or idea

• To prey upon people’s fear for their safety in order to persuade them into buying a particular product

Persuasion is

• the way to get people to agree with an idea, attitude, or action by rational and emotional means

• telling lies to get your own way

• advertising

• creating brochures