Persuade

a persuasive technique that attempts to stir up emotions

• pathos

• ethos

• logos

• evidence

Emotive language

• The use of strong words to play on the reader's feelings and pressure them to agree.

• A question that is asked for effect with no answer expected.

• Using language or devices (like simile and metaphor) to create a strong image in the mind of the reader and encourage them to agree with your point.

• Using words such as WE or OUR to create the feeling that the reader and author are on the same side.

Undermine Opposition

• Attacks on opposing views, or the people who hold them can persuade the audience by portraying views and beliefs which are contrary to the author's contention as foolish, dangerous, uncaring, or deceitful.

• Defines a group of people by using Inclusive Language

• Cause arguments may claim there is a relationship when really there is a relationship and other factors to be considered. Example: When companies say by donating to their organization you save hundreds of people in reality you aren't doing much to help the cause.

• Puns, irony, sarcasm, satire and jokes provide more emphasis on an idea

What is the acronym for the different persuasive techniques?

• PERSUADE AHI

• PERSUADE AWOOD

• PERSUADE ATREE

• PERSUADE FOREST

Appeals to logic or reason...

• Emotional Appeal

• Fallacy

• Pathos

• Logos

three words or phrases that are similar in structure, length or rhythm used in quick succession and combine to make a single, powerful impression

• Power of Three

• Humor

• Rhetorical Question

• Direct Address (Inclusive Language)

Get on board and join us!

• Imperative

• Direct Address

• Pathos

• Ethos

As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

• ethos

• pathos

• logos

• sonos

Which of the following is a persuasive technique that relies on credibility and trust?

• Pathos

• Ethos

• Logos

• Kairos

What is the primary purpose of persuasive writing?

• To inform

• To entertain

• To persuade

• To describe