Commercial

Course of dealing -

• beyond national boundaries, at a level above national governments

• body of legal principles that govern business transactions deriving from the established customs of merchants

• the many interpretative and non-binding statements, for example by treaty monitoring bodies, that can contribute to an understanding and greater compliance of the law

• recognizable pattern of previous conduct between the parties of a more recent transaction from which a dispute has arisen

lex mercatoria

• non-profit and/or voluntary organization that is not part of government

• the power, right or authority to interpret and apply the law

• body of legal principles that govern business transactions deriving from the established customs of merchants

• co-operation between governments and organizations to make laws more uniform and coherent

What is the first part of a commercial letter?

• Salutation

• Body of the letter

• Sender's address

• Date

Which of the following is NOT a part of a commercial letter?

• Complimentary close

• Signature

• Attention line

• Education

What is the primary purpose of a commercial advertisement?

• To entertain the audience

• To inform about a product or service

• To provide educational content

• To share personal stories

Which of the following is a common feature of commercial writing?

• Use of complex literary devices

• Formal and academic tone

• Persuasive language

• Focus on historical events

In a commercial context, what does the term 'target audience' refer to?

• The group of people a product is intended for

• The competitors in the market

• The employees of a company

• The shareholders of a company

Which sentence is an example of commercial language?

• The sun set over the horizon, painting the sky in hues of orange.

• Our new product will save you time and money!

• Once upon a time, in a land far away, there was a king.

• The theory of relativity revolutionized physics.

What is a 'call to action' in a commercial?

• A summary of the advertisement

• A directive to the audience to take a specific action

• A background story of the company

• A list of product features

Which of the following best describes a commercial jingle?

• A short, catchy song used in advertisements

• A detailed product description

• A formal business report

• A customer testimonial