Logos Ethos Ethos

Type of Appeal:

Ms. Crisp has taught here for years. Go to her if you have questions about Centennial.

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The professional golfer Tiger Woods endorses Nike.

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A 32oz bottle of Tide can wash 32 loads of laundry.

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Doctors all over the world recommend this type of treatment.

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If my years as a soldier taught me anything, it’s that caution is the best policy in this sort of situation.

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The form of argumentative/persuasive appeal that is based in authority or credibility. 

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• None of these.

The form of argumentative appeal that is based on an appeal to common sense or reason. 

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• None of these.

"If his years as a Marine taught him anything, it's that caution is the best policy in this sort of situation."

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"The data is perfectly clear: this investment has consistently turned a profit year-after-year, even in spite of market declines in other areas."

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Mr. Anderson is clearly the most qualified candidate for the open teaching position.  He has a doctorate in elementary education, 25 years of teaching experience in public schools, and has been twice awarded for his innovative style and classroom management skills.

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• None of these.