Logical Fallacies in Advertising

This fallacy relies only on the pathos of the argument without any significant facts. These fallacies draw on a person’s core values but ignore the facts of the situation.

• Appeal to Emotion

• Red Herring

• Strawman

• Slippery Slope

Also known as bandwagon fallacy, it appeals to popularity of a practice as a way to persuade.

• ad hominem

• strawman

• ad populum

• false analogy

Answer explanation

When you think bandwagon or ad populum, think popular. Look at the word. They try to persuade you by convincing you it is popular.

An analogy that incorrectly connects two things based on other shared characteristics.

• strawman

• false analogy

• circular reasoning

• ad populum

Answer explanation

An analogy is a comparison of two things.

A reply or conclusion that follows no kind of order.

• ad populum

• false analogy

• ad hominem

• non sequitur

Answer explanation

Sequitur makes me think of sequence. Non sequitur follows no logical order or sequence. Just leaves you questioning.

"Four out of five dentists recommend Happy Glossy toothpaste. Therefore, it must be great."

• non sequitur

• false causation

• red herring

• hasty generalization

An argument that appeals to popular opinion as the basis for its truth.

• hasty generalization

• circular reasoning

• guilt by association

• bandwagon fallacy

An interruption between the initial idea and the conclusion.

• red herring

• ad hominem

• non sequitur

• bandwagon fallacy

When a source is viewed negatively because of its connection with another person or group.

• straw man argument

• ad hominem

• bandwagon fallacy

• guilt by association

Which logical fallacy involves attacking the person making the argument rather than the argument itself?

• Ad Hominem

• Strawman

• Red Herring

• Slippery Slope

What is the term for a fallacy that diverts attention from the real issue by introducing an irrelevant topic?

• Red Herring

• False Analogy

• Circular Reasoning

• Ad Populum