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Persuasive Advertising Techniques

Authored by Sarah Williams

English

8th Grade

CCSS covered

Persuasive Advertising Techniques
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15 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What is Colgate using to persuade you to find their product superior to others?

Ethos

Pathos

Logos

Testimonial

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What Persuasive Technique is being used?

Unique Claim

Unfinished Claim

Weasel Words

Facts & Figures

Tags

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

CCSS.RI.7.8

CCSS.RI. 9-10.8

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

This car advertisement is appealing to what?

Ethos

Pathos

Logos

Your heart

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

This persuasive technique makes a product sound unbelievably fabulous with fluffy, meaningless words. There's no substance...they're just "the best."

Snob Appeal

Testimonial

Glittering Generalities

Emotional Appeal

Answer explanation

Media Image

The correct answer is Glittering Generalities...all sparkle, no substance.

Tags

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

CCSS.RI.7.8

CCSS.RI.7.5

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Everybody loves our product, so you'll love it, too" or "Billions served daily" are both examples of this persuasive ad technique.

Avant Garde

Bandwagon

Repetition

Music Appeal

Tags

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

CCSS.RI.7.8

CCSS.RI. 9-10.8

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which persuasive advertising technique is on display here?

humor

glittering generalities

name calling

expert opinion

Answer explanation

Media Image

The correct answer is expert opinion. Advertisers may say "recommended by more doctors, nurses, dentists, etc." to give instant credibility. Or, the ad may show a doctor, nurse, or other "expert."

Tags

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

CCSS.RI.7.8

CCSS.RI. 9-10.8

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which persuasive advertising technique is being used?

celebrity endorsement

facts and figures

humor appeal

music appeal

Answer explanation

Media Image

Over half of consumers (53%) say they are most likely to remember and enjoy an advertisement if it's funny. All six companies that received an "A" grade for their Super Bowl ads had humorous commercials.

Tags

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.7.5

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