Persuasive Advertising Techniques

What is Colgate using to persuade you to find their product superior to others?

• Ethos

• Pathos

• Logos

• Testimonial

What Persuasive Technique is being used?

• Unique Claim

• Unfinished Claim

• Weasel Words

• Facts & Figures

This car advertisement is appealing to what?

• Ethos

• Pathos

• Logos

• Your heart

This persuasive technique makes a product sound unbelievably fabulous with fluffy, meaningless words. There's no substance...they're just "the best."

• Snob Appeal

• Testimonial

• Glittering Generalities

• Emotional Appeal

Answer explanation

The correct answer is Glittering Generalities...all sparkle, no substance.

Everybody loves our product, so you'll love it, too" or "Billions served daily" are both examples of this persuasive ad technique.

• Avant Garde

• Bandwagon

• Repetition

• Music Appeal

Which persuasive advertising technique is on display here?

• humor

• glittering generalities

• name calling

• expert opinion

Answer explanation

The correct answer is expert opinion. Advertisers may say "recommended by more doctors, nurses, dentists, etc." to give instant credibility. Or, the ad may show a doctor, nurse, or other "expert."

Which persuasive advertising technique is being used?

• celebrity endorsement

• facts and figures

• humor appeal

• music appeal

Answer explanation

Over half of consumers (53%) say they are most likely to remember and enjoy an advertisement if it's funny. All six companies that received an "A" grade for their Super Bowl ads had humorous commercials.

Which persuasive advertising technique is being used in this ad?

• Celebrity Endorsement

• Emotional Appeal

• Humor Appeal

• Glittering Generalities

Answer explanation

Glittering generalities are fluffy and insubstantial. They sound great. They make you feel good. But in the end, they’re meaningless — does NOT form a logical, meaningful argument.

Which persuasive advertising technique is used in this print ad?

• Glittering Generalities

• Bandwagon

• Expert Opinion

• Repetition

Which persuasive advertising technique creates a negative attitude by hinting or using loaded, emotional language/

• Magic Ingredients

• Name-Calling

• Testimonial

• Glittering Generalities

Answer explanation

This is name-calling or innuendo.