Persuasive Advertising Techniques

Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.

• Name Calling

• Bandwagon

• Transfer

• Card Stacking

Putting down another brand, product or candidate.

• Bandwagon

• Name Calling

• Testimonial

• Put Down

Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.

• Transfer

• Glittering Generalities

• Card Stacking

• Appeal to Emotion

The use of regular, everyday people with whom viewers can identify.

• Bandwagon

• Plain Folks

• Testimonial

• Transfer

What persuasive technique is used in this ad?

• Snob appeal

• Bandwagon

• Name calling

• Testimonial

What persuasive technique is used in the picture?

• Bandwagon

• Sterotype

• Name calling

• Snob appeal

What persuasive technique is used in the ad?

• Bandwagon

• Testimonial

• Name calling

• Appeal to emotion

This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

• Testimonial

• Transfer

• Bandwagon

• Card Stacking

What technique uses a quote, recommendation, or personal experience from an individual or group who believes in the product and suggests that others may like it as well.

• Testimonial

• Glittering Generalities

• Bandwagon

This technique stresses the positive qualities and ignores the negative, giving us only part of the picture.

• Bandwagon

• Transfer

• Card Stacking

• Patriotic Appeal