Ethos

"If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation."

• Ethos

• Logos

• Pathos

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

• Ethos

• Logos

• Pathos

Ethos

• Refers to emotions

• Refers to credibility, character, and ethics

• Refers to logic

Ethos also refers to...

• ...the audience's sense of right and wrong.

• ...the audience's emotional connection to the speaker.

• ...the audience's appreciation for logical processes.

This form of rhetoric uses an expert or a celebrity

• logos

• pathos

• ethos

Writers or speakers connect their thinking to the reader's or audience's own ethical or moral belief.

• pathos

• logos

• ethos

• persuasion

An appeal to people's conscience, morals, or ethics

• logos

• ethos

• moros

• pathos

How can a speaker effectively use ethos in an essay?

• By making the audience laugh

• By citing numerous statistics and facts

• By sharing personal experiences related to the topic

• By demonstrating their expertise and credibility on the subject

Which of these describes Ethos?

• Uses common values, famous people, or trustworthy people.

• Uses imagery that appeals to the heart.

• Uses common sense.

• Uses facts and statistics.

An ad campaign that includes a doctor is using

• ethos

• bandwagon

• logos

• pathos