Interpret Information Presented Visually

What can you infer about the motive behind the infographic presented on page 119?

• The motive seems to be social because the information presented by Michael Pollan is aimed at informing consumers about the popularity of and fat contents in chicken nuggets, hoping people choose healthier food options

• The motive seems to be political because the information presented by Michael Pollan is aimed at convincing chicken-farming unions to lower the price of chicken sold to McDonalds.

• The motive seems to be environmental because the information presented by Michael Pollan is aimed at showing how the practices used to raise chickens used in McNuggets enhance the environment.

• The motive seems to be commercial because the information presented by Michael Pollan is aimed at telling consumers to buy more McNuggets.

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What information do the photographs give the viewer?

• They show toxic chemicals being added to the fields.

• They explain that the lettuce is produced in an industrial organic setting.

• They show healthy-looking fields and packages of organic lettuce.

• They explain that to produce the lettuce and get it to stores uses a lot of fossil fuels.

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What is one disadvantage of presenting this topic in a photograph?

• It is difficult for a photograph to be misinterpreted, so all viewers will have the same understanding presented about industrial organic farming.

• It gives an incomplete understanding to a viewer about the topic of industrial organic farming.

• The details can be overwhelming for a student who struggles with content of industrial organic farming or the level of the text.

• Readers tend to rush and read text quickly, therefore not thinking deeply about the content of industrial organic farming.

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What is one purpose of showing the infographic on page 119?

• to convince people to avoid eating chicken nuggets and select healthier fast-food options

• to suggest that chicken nuggets changed the industrial farming system, by increasing the demand for broiler chickens

• to inform consumers about the popularity of chicken nuggets and the unhealthy fats they contain

• to describe how chicken nuggets, even though popular, are detrimental to consumers’ health and should be avoided

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What is the purpose of showing the infographic on page 212?

• to inform the reader about the distance food from Polyface Farm travels

• to convince people to eat food from Polyface Farm

• to demonstrate all of the sustainable practices used on Polyface Farm

• to describe the difference in the food miles that exists between Michael Pollan’s industrial meal and his local sustainable meal

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What can you infer about the motive behind the infographic on page 212?

• The motive is political because Michael Pollan is advocating that states support local organic food production by providing financial incentives for organic farmers.

• The motive is political because Michael Pollan is advocating for rebates to those people who purchase electric cars.

• The motive is environmental because Michael Pollan hopes to convince consumers to buy local, therefore lessening their use of fossil fuels.

• The motive is environmental because Michael Pollan is showing how the growing practices of Polyface Farm positively impact the environment.

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It is how you interpret and decode the message presented in any visual material.

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What are the advantages of presenting the material on page 37 in an infographic? (Select all that apply.)

• a.      It provides only little context on the topic, which can make the information difficult to interpret.

• b.      It is visually engaging and draws the reader into the topic by presenting a mix of text and images with captions.

• c.      It presents “bite-sized” pieces of information about the loss of diversity of crops, which is easy for the reader to understand at a glance.

• d.      It turns complicated information on the topic into visual graphics that are easy to understand.

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What can you infer about the motive behind the infographic presented on page 119?

• a.      The motive seems to be social because the information presented by Michael Pollan is aimed at informing consumers about the popularity of and fat contents in chicken nuggets, hoping people choose healthier food options.

• b.      The motive seems to be political because the information presented by Michael Pollan is aimed at convincing chicken-farming unions to lower the price of chicken sold to McDonalds.

• c.       The motive seems to be environmental because the information presented by Michael Pollan is aimed at showing how the practices used to raise chickens used in McNuggets enhance the environment.

• d.      The motive seems to be commercial because the information presented by Michael Pollan is aimed at telling consumers to buy more McNuggets.

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What is the purpose of showing the infographic on page 37?

• to inform the reader about the decline in crop and livestock diversity between 1920 and 2002

• The motive behind the infographic is likely environmental because Michael Pollan believes that a lack of crop diversity is better for the environment.

• to connect ideas about the crops that were grown in 1920 and the animals raised in 1920 and how those influence consumer health

• to describe the changes in the number of acres used for farming in the United States between 1920 and 2002

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