Introduction to Marketing Concepts
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•25 Qs
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Introduction to Marketing Concepts
Quiz
•
English
•
University
•
Hard
+17
Standards-aligned
Sarah Williams
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
According to the introduction, why is color essential to marketing and media development?
Because it is inexpensive to use
Because it is a new trend in design
Because it tells a story and evokes emotions
Because it is only used by skilled artists
Tags
CCSS.RI. 9-10.2
CCSS.RI.11-12.2
CCSS.RL.11-12.2
CCSS.RL.8.2
CCSS.RL.9-10.2
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the purpose of color in media and marketing design according to the text?
To make designs look more attractive
To balance the mind, body, and emotions
To help communicate a message and invoke feelings
To make designs cheaper to produce
Tags
CCSS.RI.11-12.8
CCSS.RI.9-10.7
CCSS.RL.11-12.8
CCSS.RL.8.7
CCSS.RL.9-10.7
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
True or False?
Sponsoring sports events is an example of marketing.
True
False
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
When someone famous uses their own image to help promote a particular product, it is called ........... .
billboard
endorsement
placement
spread
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary goal of marketing according to the introduction?
To create a product
To satisfy customer needs
To increase production
To reduce costs
Tags
CCSS.RI. 9-10.2
CCSS.RI.11-12.2
CCSS.RI.8.2
CCSS.RL.11-12.2
CCSS.RL.9-10.2
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