Ethos Logos

Which two types of rhetoric are most strongly used in this advertisement?

• logos and ethos

• pathos and logos

• ethos and pathos

• ethos and mentos

The Writer's Credibility - the writer provides evidence to the audience that he is credible (believable/trustworthy) and knowledgeable about the subject matter

• Logos

• Ethos

• Pathos

This is a what type of appeal?

• ethos

• pathos

• logos

• celebrity

"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

• ethos

• logos

• pathos

Type of Appeal:

Nearly 25% of all car accidents are caused by drivers using cell phones while driving.

• Ethos

• Pathos

• Logos

"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool."

• Ethos

• Logos

• Pathos

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

• Ethos

• Logos

• Pathos

"If my age doesn't convince you that I know what I'm talking about, at least consider that I am your grandfather and I only want the best for you."

• Ethos

• Logos

• Pathos

"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

• Ethos

• Logos

• Pathos

"Private demand for the product has tapered off for the past three years, and this year's sales figures are at an all-time low. It's time to research other options."

• Ethos

• Logos

• Pathos