Identifying Rhetorical Appeals

Ethos is an argument based on

• facts.

• character.

Pathos is an argument based on

• fact.

• character.

• emotions and feelings.

As a dental hygienist, I’ve seen what infection can do. That’s why I strongly recommend flossing daily.

• ethos

• logos

• pathos

Which of these describes ETHOS?

• Uses common values, famous people, or trustworthy people.

• Uses imagery that appeals to the heart.

• Uses common sense.

• Uses personality.

This ad is an example of which rhetorical appeal?

• Pathos

• Ethos

• Logos

An advertisement that uses this will try to get you to see the company as reliable, honest and credible.

• Pathos

• Ethos

• Logos

What is the rhetorical appeal that is being used?

• Ethos

• Dathos

• Pathos

• Logos

Sally wants a cat. She tells her parents, "it's scientifically proven that cats improve concentration in children." Which appeal is she using?

• Ethos

• Pathos

• Logos

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

• Ethos

• Logos

• Pathos

Let's Practice. Look at this image. You should recognize this man. We trust this man. We believe what he says. Which persuasive appeal is this?

• Ethos

• Pathos

• Logos

• Lego my Ego