Marketing EOPA

Marketing EOPA

University

25 Qs

quiz-placeholder

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Marketing EOPA

Marketing EOPA

Assessment

Quiz

English

University

Practice Problem

Hard

CCSS
RI.11-12.8, RI.9-10.4, L.11-12.6

+16

Standards-aligned

Created by

Sarah Williams

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Market segmentation is … (one answer)

division of a market of consumers into people with similar needs and wants

division of a supermarket into main sales areas

division of the marketers into groups according to their experience

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the idea of a marketing concept? (1 answer)

knowing the needs and wants of shareholders and reaching the main sales targets

knowing the needs and wants of the government and compliance with the regulation

knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What do the companies need in order to undertake marketing effectively? (1 answer)

Information

Technologies

Investment

Government support

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which term has broader sense and relates to all research conducted within marketing? (1 answer)

marketing research

market research

5.

MULTIPLE SELECT QUESTION

1 min • 1 pt

What are three main objectives of advertisements?

communicate information

persuade people to buy the product

keep the organization in the public eye

research and develop new products

raise finance

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which P out of 4 P’s of the marketing mix includes location of production and distribution? (one answer)

Place

Promotion

Product

Price

Purchasing

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

True or False?

Marketing involves encouraging people to buy a product or service.

True

False

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

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