Marketing Chapter

What is the primary goal of marketing in a business context?

• To increase sales and profits

• To create a better product

• To reduce production costs

• To improve employee satisfaction

Which of the following is a key component of the marketing mix?

• Product

• Employee

• Infrastructure

• Technology

What does the term 'target market' refer to in marketing?

• The group of people a product is aimed at

• The location where a product is sold

• The price point of a product

• The advertising budget for a product

Which of the following is an example of a promotional strategy?

• Offering discounts

• Improving product quality

• Reducing production costs

• Hiring more staff

What is the role of market research in marketing?

• To understand consumer needs and preferences

• To design new products

• To manage financial accounts

• To hire new employees

Which of the following best describes 'brand loyalty'?

• Consumers consistently choose the same brand over others

• Consumers buy the cheapest product available

• Consumers switch brands frequently

• Consumers prefer local products

What is a 'niche market'?

• A small, specialized market for a particular product

• A large, general market for all products

• A market with no competition

• A market dominated by one company

Which of the following is a benefit of digital marketing?

• Wider reach and accessibility

• Higher production costs

• Limited audience

• Slower feedback

What does 'B2B' stand for in marketing?

• Business to Business

• Back to Basics

• Buy to Build

• Brand to Brand

Which of the following is a characteristic of a successful marketing campaign?

• Clear and consistent messaging

• High production costs

• Complex and confusing advertisements

• Limited audience reach