Marketing Information

4 basic or main components of marketing information system

• internal records, marketing intelligence, marketing research, marketing decision support system

• eksternal records, marketing research, marketing intelligence, systems 

• internal records, eksternal records, marketing research, marketing decision support system

It consists of people and procedures for assessing informational needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.

• Customer insights

• Marketing information system (MIS)

Developing marketing information:

Marketers can obtain the needed information from internal data, marketing intelligence, and marketing research

“Companies build extensive internal databases, electronic collections of consumer and market information obtained from data sources within the company network”

• Internal data

• Marketing intelligence

• Customer relationship management (CRM)

Developing marketing information:

Marketers can obtain the needed information from internal data, marketing intelligence, and marketing research

“The systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketing environment”

“systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization”

• Internal data

• Marketing intelligence

• Customer relationship management (CRM)

Developing marketing information:

“systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization”

• Internal data

• Marketing intelligence

• Marketing research

A(n) ________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.

• enterprise planning system

• enterprise information system

• marketing information system

• corporate performance management system

What is the primary purpose of a Marketing Information System (MIS)?

• To assess information needs and develop the needed information

• To create advertisements

• To manage employee records

• To design product packaging

Which of the following is NOT a component of a Marketing Information System?

• Internal records

• Marketing intelligence

• Product design

• Marketing research

What type of data is collected from sources within the company network?

• External data

• Internal data

• Market research data

• Competitor data

Which component of a Marketing Information System involves the systematic collection and analysis of publicly available information?

• Internal records

• Marketing intelligence

• Marketing research

• Customer relationship management