Marketing Career Clusters Quiz

Which of the following is NOT one of the five main marketing career clusters mentioned?

• Marketing Communications

• Marketing Management

• Marketing Research

• Product Development

• Merchandising

A Social Media Manager's primary responsibility is to:

• Manage brand image

• Create engaging content

• Lead advertising campaigns

• Analyze market trends

Which marketing cluster focuses on understanding consumer behavior and market trends?

• Marketing Communications

• Marketing Management

• Marketing Research

• Merchandising

What is the role of a Retail Buyer within the Merchandising cluster?

• Design eye-catching store displays

• Select and purchase products for stores

• Create new products based on trends

• Track and maintain stock levels

Which marketing cluster often involves high earning potential tied to commissions?

• Marketing Communications

• Marketing Management

• Marketing Research

• Professional Sales

A key responsibility of Marketing Management is to:

• Create engaging digital content

• Develop and implement marketing strategies

• Analyze consumer preferences

• Design store layouts

What is the role of a Consumer Insights Manager?

• Collect and analyze market data

• Identify customer behaviors and make strategic recommendations

• Manage brand reputation

• Lead marketing teams

Which skill is NOT highlighted as critical for marketing success?

• Analytical skills

• Communication skills

• Technical skills (e.g., coding)

• Problem-solving abilities

Why is persuasive communication important in marketing?

• To write effective email campaigns

• To create compelling presentations that inspire action

• To build strong client relationships

• To analyze market data

Which area of digital technology is NOT specifically mentioned as important in marketing?

• Website Management

• Social Media Marketing

• Digital Content Creation

• Software Development