Career Opportunities in Marketing, part 1 Test

Which is an example of a nonprofit organization using marketing?

• A toy store produces a television commercial to sell a new product.

• A church purchases an ad in a local newspaper to explain a holiday fundraiser.

• A pharmaceutical company does research to see where their latest medicines are most needed.

• A professional baseball team uses research to determine the best prices for its ticket sales.

Which word best completes the sentence? For-profit companies use marketing with the goal to _________________.

• sustain business operations

• provide a social benefit

• support a local cause

• inspire new volunteers

What of the following is an example of a marketing career in the technology industry?

• A sales professional who knows how to sell new clothing items directly to customers.

• A press professional who helps communicate new events in a celebrity’s life.

• A copywriter who is creating an ad to promote a new investment opportunity at a bank.

• An ad rep who works for a social media company, and finds customers to advertise on their platform.

Which of the following industries would most likely use a marketing professional to sell tickets to an event?

• sports marketing

• technology

• healthcare

• retail

Which of the following is an example of when a celebrity could use a marketing professional to help them?

• A singer writes a hit song and needs to hire a band to perform it.

• An actor receives a deal to act in a new hit television series.

• An athlete negotiates a larger salary to play at the professional level.

• An actor wants to tell news outlets her version of an argument she had.

Which of the following is an example of a retail store?

• a software program

• a hospital

• a social media app

• a local pet store

What is a person who identifies an opportunity and starts a business?

• public relations manager

• entrepreneur

• sports marketer

• healthcare provider

How can marketing help entrepreneurs be successful?

• Marketing helps entrepreneurs get a business license.

• Marketing helps entrepreneurs stand out amongst the competition.

• Marketing helps entrepreneurs secure funding for the company.

• Marketing helps entrepreneurs manufacture high quality products.

Careers in which of the following marketing functions can range from marketing analyst to CEO?

• channel management

• product/service management

• marketing research

• market planning

Who are the people responsible for studying and analyzing customers, trends, target markets, and business data to help businesses make timely decisions?

• marketing research analyst

• product manager

• advertising professional

• services marketer