Consumer Decision-Making Quiz

What is consumer decision-making?

• A random selection of products

• A process of gathering and processing information to make a buying choice

• A method for companies to force consumers to buy

• None of the above

Which of the following is NOT part of the consumer purchase decision process?

• Product and services

• Quantity

• Weather conditions

• Payment terms

Who is responsible for executing the transaction in a purchasing role?

• Initiator

• Influencer

• Buyer

• Decider

The person whose opinions significantly impact the buying decision is called the:

• Buyer

• Influencer

• Decider

• User

What is the first stage of the consumer decision-making process?

• Information search

• Need recognition

• Purchase

• Evaluation of alternatives

An example of internal stimuli influencing a purchase decision is:

• Seeing an advertisement

• Feeling thirsty

• Reading customer reviews

• Smelling food at a restaurant

An example of external stimuli influencing a purchase decision is:

• Hunger

• A social media advertisement

• Sleepiness

• Jealousy

Which is NOT a common source of consumer information?

• Commercial sources

• Personal contacts

• Past experiences

• Random guessing

Which of the following is a subjective factor in evaluating alternatives?

• Features

• Price

• Feelings about a brand

• Ease of use

When does a consumer make the actual purchase?

• After evaluating alternatives

• Before searching for information

• Immediately after recognizing a need

• Before considering product features