Marketing Concepts ASK Prep Day 7

Which of the following will help you have a pleasant voice when speaking to customers?

• Speaking in a monotone voice

• Speaking very slowly

• Speaking at a comfortable volume

• Speaking quickly

A business that purchases an extended warranty on a new fleet of automobiles is

• transferring risk

• avoiding risk

• elevating risk

• retaining risk

The president of your company has just announced that they are considering eliminating some of the free services that are now being offered. This should cause the business's

• sales to increase

• production to decrease

• taxes to increase

• expenses to decrease

What is the main disadvantage of conducting primary research?

• It is not customized to the research needs

• It is costly to carry out

• It can be difficult to find respondents

• It takes control away from the marketers

Marcus is a sales representative at a retail store. When customers come to him with questions or concerns, he tries to match their body language and communication styles to make them feel more comfortable. Marcus is building rapport by

• finding common ground

• breaking the ice

• practicing mirroring

• being empathetic

A business that sells inexpensive goods probably would use which of the following promotional media

• Radio

• TV

• Blu-rays

• Magazines

Which of the following is an example of an economic want?

• Longevity

• Education

• Friendship

• Health

A coworker suggests an idea that you don't agree with. How can you build trust by showing respect?

• Ask your other coworkers if they can come up with better ideas

• Ask your coworker not to suggest any more ideas today

• Listen to your coworker's idea before explaining your thoughts

• Suggest a better idea before your coworker finishes talking

Which of the following is directly affected by a business's intelligent purchasing

• Customer satisfaction

• Consumer awareness

• Management

• Distribution

When the price of a good or service is high, consumer demand will usually be

• average

• low

• unpredictable

• high