ch-05-PPTaccessible_PMK

What is the consumer market defined as?

• All individuals and households that buy goods for resale

• The buying behavior of final consumers

• A market for luxury goods only

• A market that only includes businesses

Which of the following is NOT a factor influencing consumer buyer behavior?

• Cultural factors

• Social factors

• Economic factors

• Geographical factors

What is the first stage of the buyer decision process?

• Information Search

• Evaluation of Alternatives

• Need Recognition

• Postpurchase Behavior

Which type of buying behavior involves high involvement and significant differences among brands?

• Dissonance-reducing buying behavior

• Variety-seeking buying behavior

• Complex buying behavior

• Habitual buying behavior

What does the term 'cognitive dissonance' refer to?

• The confusion during the information search stage

• The excitement before making a purchase

• The satisfaction felt after a successful purchase

• The discomfort caused by conflicting thoughts after a purchase

Which of the following is a personal factor affecting consumer behavior?

• Culture

• Reference groups

• Family

• Occupation

What is the primary focus of the 'adoption process'?

• The postpurchase behavior of consumers

• The evaluation of alternative brands

• The mental process from learning about an innovation to regular use

• The stages a consumer goes through before making a purchase

Which of the following is an example of a cultural factor?

• Economic situation

• Subcultures

• Age and life stage

• Family influence

What is 'selective attention' in the context of consumer behavior?

• The tendency to screen out most information exposed to a consumer

• The motivation to seek out new information

• The process of interpreting information to support existing beliefs

• The tendency to remember positive information about a brand

Which of the following describes 'micro-influencers'?

• Influencers who only promote luxury brands

• Smaller influencers that provide a more authentic voice

• Influencers with millions of followers

• Influencers who are not active on social media