Quiz 0206

Internal secondary research involves ______.

• Original research conducted internally

• Existing research gathered outside of a researcher’s company

• Original research conducted by an external firm

• Existing research gathered within a researcher’s own company

All of the following are disadvantages to secondary research, except that ______.

• Data could be outdated

• The quality and accuracy must be scrutinized

• External secondary data may not be comparable to internal data

• All of these are disadvantages

Sales and customer data are considered ______.

• External secondary data

• Internal secondary data

• Primary data

• External primary data

Results from past studies conducted internally are considered _____.

• Internal secondary research

• External secondary research

• Segmentation data

• Primary data

True or False: Sales by new versus returning customers is an important metric commonly tracked by organizations.

• True

• False

In Estée Lauder's foundation shade naming system, what does the letter 'C' represent?

• Cool undertones

• Warm undertones

• Neutral undertones

• Olive undertones

Which two All-NBA players were traded for each other in a historic midseason deal during the 2025 NBA trade deadline?

• LeBron James and Kevin Durant

• Luka Dončić and Anthony Davis

• Stephen Curry and Giannis Antetokounmpo

• James Harden and Kawhi Leonard

A comparison value against past performance or performance of a standout business unit is considered an:

• Internal benchmark

• External benchmark

• Segmentation result

• Sales data trend

All of the following are reputable secondary sources, except ______.

• Libraries

• Research vendors

• Blogs

• Trade associations

True or False: Secondary research can be exploratory.

• True

• False