Unit 2: Entrepreneurship Quiz Review

A group activity designed to encourage the production of ideas in quantity within a designated time period.​

• Brainstorming

• Demand

• Survey

• Consumer

a generic term encompassing those who have purchased or might purchase a product or service.​

• Brainstorming

• Consumers

• Demand

• Survey

the amount of interest consumers have in purchasing a product or service​

• Survey

• Consumers

• Demand

• Brainstorming

a process that successful business ventures utilize to understand users, challenge assumptions, redefine problems, and create innovative solutions.

• Brainstorming

• Consumers

• Design Thinking Method

• Demand

a list of questions given to a consumer designed to help entrepreneurs understand their wants and needs in order to produce a better and more popular product.​

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• Brainstorming

• Survey

• Design Thinking Method

• Consumers

the factors that influence the purchasing decisions made by consumers in relation to specific products​

• Survey

• Buyer Purchasing Preference

• Product Features

• Demand

a summary of the value a product or service brings to the consumer’s life that functions as an argument for why the product or service should become a purchasing preference. ​

• Value Proposition

• Brainstorming

• Product Feature

• Buyer Purchasing Preference

The process of gathering data on the actual and potential target market for a product or service.​

• Market Research

• Target Market

• Demographics

• Sampling Group

A small, manageable group of individuals meant to be representative of a much larger population (the target market).​

• Sampling Group

• Market Research

• Target Market

• Survey

The characteristics that define the consumers of a target market

• Consumer Profile

• Target Market

• Demand

• Survey