Marketing Concepts Chapter Overview

Marketing Concepts Chapter Overview

11th Grade

96 Qs

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Marketing Concepts Chapter Overview

Marketing Concepts Chapter Overview

Assessment

Quiz

Other

11th Grade

Practice Problem

Medium

Created by

Mr. Bijumon P K Kuzhivilayil

Used 2+ times

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96 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The four elements of the marketing mix are:

Product, Price, Place, Promotion

Product, Price, People, Process

Product, Price, Physical Evidence, Promotion

Product, Price, Place, People

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The role of product decisions in the marketing mix is to:

Determine the pricing strategy

Define the target market

Influence the overall marketing strategy

Establish the distribution channels

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the costs and benefits of developing new products?

Increased market share and high development costs

Decreased market share and low development costs

No change in market share and no development costs

Increased market share and no development costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does brand image impact sales and customer loyalty?

Brand image has no impact on sales and customer loyalty.

A positive brand image can increase sales and customer loyalty.

A negative brand image can increase sales and customer loyalty.

Brand image only impacts customer loyalty, not sales.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The role of packaging in marketing is to:

Protect the product

Enhance product visibility

Provide product information

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the main stages of the product life cycle, and how can extension strategies be applied?

Introduction, Growth, Maturity, Decline; by modifying the product, price, place, or promotion.

Development, Launch, Saturation, Withdrawal; by increasing advertising and reducing prices.

Start, Expansion, Peak, End; by changing the target market and improving quality.

Launch, Growth, Peak, Decline; by diversifying the product range and increasing distribution.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The stages of the product life cycle can influence marketing decisions, such as promotion and pricing, by:

Determining the target audience and setting competitive prices

Focusing only on product development

Ignoring market trends

Reducing marketing efforts to save costs

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