U ang G Quiz

What is the topic of the video?

• The effects model (passive theories)

• Uses and gratifications

• Maslow's Hierarchy of needs

• Moral panic

What is the difference between the effects model and uses and gratification theory?

• The effects model suggests that audiences are passive while uses and gratification theory suggests they are active participants.

• The effects model focuses on audience needs while uses and gratification theory focuses on media needs.

• The effects model is a native area of media research while uses and gratification theory is not.

• The effects model is based on ideas dating back to the 1940s while uses and gratification theory is based on ideas from the 1970s.

Who made links between Maslow's hierarchy of needs and how people use the media?

• Bloomer Katz and Mikhail

• The audience and producer

• Researchers in the early mid 20th century

• The media itself

What is the first primary need that the audience is able to satisfy with the media?

• Personal identity

• Personal relationships

• Surveillance or seeking information

• Diversion

What type of text reinforces your own values or beliefs?

• Factual texts

• Personal perspective texts

• Fictional texts

• None of the above

What is the third primary need that the audience is able to satisfy with the media?

• Surveillance or seeking information

• Personal identity

• Personal relationships

• Diversion

What is one example of how the media can help satisfy personal relationships?

• Watching programs where you feel like you actually know the characters

• Reading factual texts

• Playing games

• Escaping from the real world

What is the final way in which audiences are gratified by the media?

• Through diversion (entertainment)

• Through personal relationships

• Through surveillance or seeking information

• Through personal identity

Why is uses and gratification theory applicable to your own engagement with the media?

• Because it focuses on media needs

• Because it is based on ideas dating back to the 1940s

• Because it suggests that audiences are active participants

• Because it is a native area of media research

Is the uses and gratifications theory a theory that says users are active or passive?

• Passive

• Active