AI in Marketing Quiz

What type of AI is designed for specific tasks?

• Generative AI

• Narrow AI

• Agentic AI

• Open-source AI

Which model allows for more flexibility in customization?

• Narrow AI

• Generative AI

• Open-source Models

• Closed Models

What is a primary function of Agentic AI?

• Content generation

• Customer service

• Goal-oriented action

• Data analysis

Which AI model requires sending data to an external API?

• Narrow AI

• Closed Models

• Generative AI

• Open-source Models

What is one opportunity of using AI-powered chatbots in customer service?

• Increased manual work

• Higher operational costs

• Real-time customer responses

• Limited availability

What is a challenge faced by AI chatbots?

• High accuracy

• Hallucination errors

• Cost efficiency

• Data privacy

What does RAG stand for in AI?

• Real-time Augmented Guidance

• Rapid AI Generation

• Reinforced Augmented Generation

• Retrieval-Augmented Generation

Which AI tool helps in analyzing customer journeys?

• Customer Data Platform

• AI Predictive Lead Scoring

• Natural Language Query

• AI-powered Data Graphs

What is a benefit of using AI in marketing automation?

• Increased manual tasks

• Less customer engagement

• Optimized marketing processes

• Higher costs

What is the main purpose of AI in sales process improvement?

• To suggest next best offers

• To increase manual work

• To reduce customer interaction

• To limit data analysis