UNIT 2 EXAM

Indicate whether the following sentence is true or false: Fandom is a driving force behind sports and entertainment marketing.

• True

• False

Indicate whether the following sentence is true or false: Leisure time is not the same as 'free time.'

• True

• False

Indicate whether the following sentence is true or false: Discretionary income is not impacted by inflation.

• True

• False

Indicate whether the following sentence is true or false: Because sports fans are so loyal, a team typically sees little decline in attendance, even if the team is not winning.

• True

• False

Indicate whether the following sentence is true or false: Swifties and the Beyhive represent an example of fandom.

• True

• False

Indicate whether the following sentence is true or false: In sports and entertainment, 'properties' refers to any entity or asset that can be monetized.

• True

• False

Indicate whether the following sentence is true or false: Sports marketing and sports management refer to the same function.

• True

• False

Indicate whether the following sentence is true or false: Fandom helps to drive sales of sports and entertainment products and services.

• True

• False

Indicate whether the following sentence is true or false: Sports marketing is a function of the broader field of sports management.

• True

• False

Indicate whether the following sentence is true or false: Visa's sponsorship of the Olympic Games is an example of the marketing of sports, not marketing through sports.

• True

• False