Digital Marketing

What is digital marketing?

• Marketing through traditional media

• Marketing using digital channels and technologies

• Marketing only through social media

• Door-to-door sales

Which platform is from Meta?

• Instagram

• Twitter

• LinkedIn

• TikTok

Which of the following is NOT a type of digital marketing?

• Search Engine Optimization (SEO)

• Print Advertising

• Content Marketing

• Social Media marketing

What is the purpose of A/B testing in social media campaigns?

• To determine which version of a post or ad performs better.

• To analyze the demographics of the audience only.

• To create a single perfect ad for all audiences.

• To increase the number of followers on social media.

Which metric measures the engagement of a post on social media?

• Follower count

• Click-through rate

• Post reach

• Engagement rate

What is the significance of targeting in social media ads?

• Targeting makes ads less visible to users.

• Targeting improves ad relevance and effectiveness by reaching the right audience.

• Targeting reduces the number of impressions.

• Targeting increases the cost of advertising.

Which ad format is NOT commonly used in social media advertising?

• Carousel Ads

• Video Ads

• Podcast Ads

• Story Ads

What does the term 'impressions' refer to in social media marketing?

• Impressions measure the number of followers gained from a post.

• Impressions refer to the number of likes on a post.

• Impressions refer to the total number of times content is displayed to users.

• Impressions indicate the total engagement rate of content.

What is Meta Business Suite used for?

• Managing Facebook and Instagram ads and pages in one place

• Creating SEO strategies

• Designing logos for businesses

• Sending automated emails

Which type of ad campaign objective should you choose in Meta if you want people to fill up a form?

• Brand Awareness

• Traffic

• Leads

• Engagement