Gmetrix D2 - L2

Gmetrix D2 - L2

9th Grade

15 Qs

quiz-placeholder

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Gmetrix D2 - L2

Gmetrix D2 - L2

Assessment

Quiz

Business

9th Grade

Practice Problem

Hard

Created by

Nicole Gantz

Used 2+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing method that uses customized newsletters to engage with customers is _______________.

Email Marketing

Social Media Marketing

Telemarketing

Direct Mail

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing method that uses ads on a website within a search engine is _____________________ advertising.

pay-per-click

social media

email

content

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The four segments of sales data are ________________, geographical, demographic, and psychographic.

behavioral

economic

cultural

technological

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________________ data provides information about a customer’s age, gender, or ethnicity. [Market Reactions and Sales Data]

demographic

geographic

psychographic

behavioral

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customer retention rate is found by ________________ the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100.

subtracting

adding

multiplying

dividing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The four P’s of the marketing mix are product, price, place, and _________________.

promotion

packaging

percentage

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing method has the higher success rate of bringing in new customers: mail or email?

Mail has a higher success rate

Email has a higher success rate

Both have the same success rate

It depends on the context

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