Gmetrix D2 - L2

A marketing method that uses customized newsletters to engage with customers is _______________.

• Email Marketing

• Social Media Marketing

• Telemarketing

• Direct Mail

A marketing method that uses ads on a website within a search engine is _____________________ advertising.

• pay-per-click

• social media

• email

• content

The four segments of sales data are ________________, geographical, demographic, and psychographic.

• behavioral

• economic

• cultural

• technological

________________ data provides information about a customer’s age, gender, or ethnicity. [Market Reactions and Sales Data]

• demographic

• geographic

• psychographic

• behavioral

Customer retention rate is found by ________________ the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100.

• subtracting

• adding

• multiplying

• dividing

The four P’s of the marketing mix are product, price, place, and _________________.

• promotion

• packaging

• percentage

Which marketing method has the higher success rate of bringing in new customers: mail or email?

• Mail has a higher success rate

• Email has a higher success rate

• Both have the same success rate

• It depends on the context

Which marketing method uses specific technical elements to be among the top search results?

• Search Engine Optimization (SEO)

• Social Media Marketing

• Email Marketing

• Content Marketing

Which market segment shares a customer’s location?

• Geographical data

• Demographic data

• Behavioral data

• Psychographic data

• $8

• $10

• $5

• $7