Topic 2 Quiz- Marketing Functions & Utility

Which marketing function can help businesses predict how much will be sold in a given period of time?

• Distribution
• Marketing Information Management
• Selling
• Promotion

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution
• Pricing
• Promotion
• Selling

What function is concerned with making decisions about investments and credit?

• Marketing Information Management
• Pricing
• Financing
• Distribution

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

• Product/Service Management
• Marketing Information Management
• Selling
• Pricing

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

• Distribution
• Selling
• Financing
• Product/Service Management

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

• Promotion
• Selling
• Marketing Information Management
• Product/Service Management

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

• Promotion
• Selling
• Distribution
• Financing

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

• Promotion
• Selling
• Distribution
• Pricing

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

• Distribution
• Product/service management
• Pricing
• Promotion

Many grocery stores offer the option to accept credit cards for payment making it easier for customers to make purchases. This is an example of which marketing function?

• Financing
• Marketing information management
• Product/service management
• Selling