Major Midterm

Which of the following is a characteristic that might be used for market segmentation?

• Consumers' names

• Consumers' favorite colors

• Consumers' demographics or interests

• Consumers' shopping speed

Why is market analysis considered a critical tool for businesses?

• It helps businesses reduce costs

• It helps businesses make informed decisions about products, services, and marketing strategies

• It boosts employee performance

• It increases the number of customers

What is a key characteristic of e-commerce transactions?

• They always require face-to-face meetings

• They involve paper-based contracts

• Products, services, and information are exchanged electronically

• Only physical products are exchanged

During the "Decline" stage, what usually happens to profitability?

• Profitability increases due to high demand

• Profitability drops, requiring cost-cutting measures

• Profitability remains stable with constant sales

• Profitability is unaffected by market changes

How does SEO improve conversion rates?

• By constantly changing the website design

• By offering free products to every visitor
  
  

• By lowering the website’s loading time

• By targeting traffic using the right keywords

Which of these is a feature of PPC advertising?

• Advertisers pay only when someone clicks on their ad

• Advertisers pay each time their ad is displayed

• Advertisers pay a flat fee per month

• Advertisers don’t need to monitor the performance of their ads

what is a lead in the sales?

• A competitor in the market

• A potential customer who has shown interest in a product or service

• A customer who has already made a purchase

• A company providing sales services

What is involved in the TAS approach to sales?

• Mass marketing to all accounts

• In-depth research and a tailored approach to each target account

• Focusing on digital advertising only

• Offering discounts to all potential clients

Are benefits of social media marketing except

• Enhanced brand awareness

• cost effective marketing

• random advertisement

• customer engagement

Some actions a lead might take to directly engage with a company are all of the following except

• thinking of a similar product or service you sell

• signing up for a free trial or demo

• visiting your website

• following your social media account

• requesting a quote