Eng for Nitade01-Social Media Platform

It's an emotional, familiar, and friendly social media platform. You can use the @ symbol to engage wider audiences. If you are posting a story about the BBC including an @ to its official page (@bbc) will increase its chances of being seen by some of the BBC’s 2.7million followers.

• Facebook

• Twitter / X

• Instagram

• TikTok

It's a newsy, witty, and communal platform. Don’t repeat the headline as your ‘sell’. When you post a URL, it automatically brings up a ‘card’ displaying your headline and associated image. Add value to your tweet by deleting that headline and creating a new ‘sell’. Also, use @ symbols to increase audience.

• Facebook

• Twitter / X

• Instagram

• TikTok

This social media platform is bright, commercial and young. You can write longer ‘sells’. It is a very visual platform but the captions that run alongside those images are much longer than on Facebook or Twitter/X. Use fuller extracts from the article to draw readers in and leave them wanting more.

• Facebook

• Twitter / X

• Instagram

• TikTok

It's youthful, colourful, and lively. This app is the youngest of all the platforms. It is purely a short form video platform so focus on really short captions and relevant subtitles to supplement your visuals.

• Facebook

• Twitter / X

• Instagram

• TikTok

The tone of this app is engaged, personalised, and informed. Write less. Its broadcast lists are a very direct way of engaging with readers. Just posting the link without a wider ‘sell’ so the reader sees only the display card works well enough here.

• WhatsApp

• YouTube

• Instagram

• LinkedIn

It's a business-like and professional app. It's primarily used for industry networking and sharing professional accomplishments. Potential employers are a big audience here so keep it very straight and relatively formal.

• WhatsApp

• YouTube

• Instagram

• LinkedIn

It's an informative, detailed, and explanatory long-form video platform. Many people use it as a learning environment so journalistic deep- dives work well here. Remember captions to combat ‘silent scrolling’.

• WhatsApp

• YouTube

• Instagram

• LinkedIn