Chapter 5: - Consumer Awareness

An example of discretionary spending is ___________.

• A. Utilities and food
• B. Transportation
• C. Monthly rent
• D. Nonessential goods and services

Why do stores like scan and go options, apps, and one-click purchases?

• A. It’s harder for customers to pay, so they end up saving money.
• B. It makes paying easier and faster, so customers are more likely to overspend.
• C. Digital pay is the way of the future, and retail stores like being ahead of the times.
• D. It's easier for the retail store clerks.

As an effective marketing strategy, companies pay a lot to...?

• A. Have their products strategically placed in the store.
• B. Get you to dislike their branding.
• C. Confuse you about their product.
• D. Choose a brand similar to theirs.

When someone steals and uses your debit or credit card info, that's called ___________________ .

• A. Networking
• B. Borrowing
• C. Fraud
• D. Authorized spending

What does it mean to develop power over purchase?

• A. You are powerless in the face of an impulse purchase.
• B. You can make decisions very quickly when it comes to purchasing items.
• C. You are able to slow down and think through your motives before buying something.
• D. You have power to purchase whatever you want, and you do so.

To think big picture, you need to understand that . . .

• A. The best way to have more money is to have contentment.
• B. The best way to be content is to have more money.
• C. Your goals are less important than buying the latest and greatest stuff.
• D. You can buy happiness.

Companies use marketing to get your prefrontal cortex offline so you'll be vulnerable to impulse purchases.

• True
• False

Americans spend over $2,100 a year on ______________.

• A. Impulse purchases
• B. Entertainment
• C. Groceries and eating out
• D. Credit card fees

What is the digital marketing strategy that tracks users across the web?

• A. Retargeting
• B. Native ads
• C. YouTube videos
• D. Content marketing

Before you insert your debit card at the gas pump, you should always . . .

• A. Check out the card reader to see if it looks diferent, loose, or worn
• B. Make sure you have enough money in your account
• C. Ask the store clerk if there has been a thief here lately
• D. Pay cash—never use a card at a gas pump