Clay Shirky: How social media can make history

The video discusses the transformation of media over time, highlighting four major revolutions: the printing press, telegraph and telephone, recorded media, and radio and television. It emphasizes the internet's role in enabling many-to-many communication, digitizing media, and empowering individuals as both consumers and producers. The video illustrates these changes with examples like citizen journalism during the Sichuan earthquake and the Obama campaign's use of social media. It concludes by stressing the need to adapt to a media environment that is global, social, and participatory.

What is emphasized as more important than technical capital in the transformation of media?

• Financial capital

• Social capital

• Human capital

• Intellectual capital

Which historical innovation is NOT mentioned as a media revolution?

• The steam engine

• The internet

• The telegraph

• The printing press

What pattern does the internet introduce in media communication?

• One-to-many

• None of the above

• One-to-one

• Many-to-many

What is a significant change in media due to digitization?

• Media becomes more expensive

• Media becomes less coordinated

• Media becomes a site of coordination

• Media becomes less accessible

During the Sichuan earthquake, which platform first reported the event?

• Xinhua News Agency

• Twitter

• US Geological Survey

• BBC

What was a major reason for the collapse of school buildings during the Sichuan earthquake?

• Poor weather conditions

• Natural wear and tear

• Corrupt officials allowing substandard construction

• Lack of funding for maintenance

What strategy did the Chinese government use to manage internet censorship?

• The Berlin Wall

• The Maginot Line

• The Great Firewall of China

• The Great Wall of China

What was a key feature of the Obama campaign's use of social media?

• Controlling supporters

• Convening supporters

• Ignoring supporters

• Silencing critics

How did Obama's campaign respond to criticism on My.BarackObama.com?

• By ignoring the criticism

• By changing the website

• By issuing a press release

• By deleting the group

What is the new role of media in the modern world according to the final section?

• Broadcasting to passive audiences

• Supporting group coordination

• Limiting audience interaction

• Crafting single messages