Japan's E-Commerce Giant Rakuten Sees 'Huge Room' to Grow, CEO Says

The video discusses Rakuten's rapid growth and need for capital to expand its mobile network and e-commerce logistics. It highlights the company's innovative virtualized network, cost efficiency, and aggressive pricing strategy. Rakuten's ecosystem, built on existing services, aims to leverage 5G speeds. The partnership with Japan Post enhances logistics, while collaboration with Tencent opens opportunities in China. The video also touches on Japan's digital economy and Rakuten's commitment to sustainability and diversity.

What is the primary reason Rakuten is seeking additional capital?

• To increase marketing efforts

• To acquire new companies

• To expand its mobile and logistics networks

• To invest in new product lines

How does Rakuten's mobile network strategy differ from its competitors?

• It offers fewer services

• It is fully virtualized and automated

• It has higher operational costs

• It relies on legacy hardware

What is a key component of Rakuten's ecosystem strategy?

• Focusing solely on e-commerce

• Building a network of physical stores

• Reducing the number of services offered

• Integrating various internet services with its mobile network

What is a significant advantage of Rakuten's reward program?

• It is only available to premium members

• It is limited to e-commerce transactions

• It allows users to pay for mobile connectivity with points

• It offers cash back on all purchases

What is Rakuten's position in the Japanese e-commerce market?

• Fourth largest

• Number one

• Third largest

• Second largest

How does Rakuten plan to address the challenge of delivering to rural areas?

• By increasing delivery fees

• By using drones for delivery

• By partnering with Japan Post

• By reducing the number of delivery locations

What is Rakuten's approach to entering the Chinese market?

• Focusing on local Chinese products

• Competing directly with Alibaba

• Partnering with Tencent to export products and content

• Establishing a domestic business in China

What percentage of overall consumption does internet shopping represent in Japan according to Rakuten?

• 80%

• 50%

• 20%

• 67%

What is Rakuten's stance on sustainability?

• It only applies to their e-commerce division

• The company plans to address it in the future

• It is a key focus, with inclusion in the Dow Jones Sustainability World Index

• It is not a priority for the company

How has Rakuten adapted its internal communication to support diversity?

• By using multiple languages

• By switching from Japanese to English

• By hiring only Japanese-speaking employees

• By offering language classes