Front

Rhetoric

Back

The art of speaking or writing effectively

Front

"Effectively" in the context of rhetoric

Back

With great skill and impact

Front

Who was Aristotle?

Back

Greek philosopher and scientist

Front

According to Aristotle, how many modes of persuasion are there?

Back

Three

Front

Which appeal is based on how the text makes the audience feel?

Back

Pathos

Front

Which question would you ask to evaluate "Ethos"?

Back

Is the author reliable and credible?

Front

What is ethos in argumentative and persuasive strategies?

Back

A strategy that establishes the author's credibility

Front

Why is ethos considered an effective persuasive strategy?

Back

It makes the audience believe the author is knowledgeable and genuine.

Front

What is one way a writer/speaker can establish Ethos?

Back

By appearing knowledgeable

Front

Why is logos considered an effective argumentative and persuasive strategy?

Back

It presents factual, researched evidence.