B2C Marketing

The video tutorial covers B2C marketing, explaining its definition, channels, strategies, and challenges. B2C marketing targets individual consumers, contrasting with B2B marketing. Key channels include traditional media, digital platforms, and in-store marketing. Strategies focus on brand building, emotional engagement, promotions, and personalization. Challenges include understanding consumer behavior, maintaining loyalty, dealing with competition, managing online reputation, and addressing privacy concerns.

What is a key difference between B2C and B2B marketing?

• B2C uses only digital media, while B2B uses only traditional media.

• B2C is only for small businesses.

• B2C is more expensive than B2B.

• B2C focuses on individual consumers, while B2B targets other businesses.

Which of the following is an example of a B2C marketing channel?

• Trade shows

• Television advertising

• Industry conferences

• Corporate partnerships

What strategy does Nike use to build its brand image?

• Email newsletters

• In-store promotions

• Discount coupons

• Celebrity endorsements

How does Apple engage emotionally with its consumers?

• By focusing on creativity and innovation

• By providing free products

• By offering the lowest prices

• By using traditional advertising

What challenge did the COVID-19 pandemic create for B2C marketers?

• A decrease in digital marketing

• A shift towards online shopping

• A rise in traditional media usage

• Increased demand for in-store shopping

What is a major challenge in managing a brand's online reputation?

• Lack of customer feedback

• Limited social media presence

• Viral negative reviews

• High advertising costs

Why is personalization at scale challenging for businesses like H&M?

• Vast global customer base

• Limited product range

• High production costs

• Lack of digital presence