Marketing concepts

The concept emphasizes mass production and efficiency, assuming that consumers will prefer products that are widely available and affordable

• Product Concept

• Production Concept

• Selling Concept

• Marketing Concept

Among the given options which match best with the practice adopted " Aggressive Promotions"?

• Production Concept

• Selling Concept

• Societal Concept

• Marketing Concept

The concept focuses on designing and producing high-quality products that will be favored by customers.

• Product Concept

• Production Concept

• Selling Concept

• Marketing Concept

Modern concept of marketing starts with:

• Purchase

• Storage

• Consumer research

• Promotion

Theconcept assumes that consumers will not buy enough of a product unless it is aggressively promoted and sold to them.

• Product Concept

• Production Concept

• Selling Concept

• Marketing Concept

Among the given options which one is not a marketing orientation /philosophy?

• Production Concept

• Selling Concept

• Societal Concept

• Supplier Concept

Is Marketing & Selling same?

• YES

• NO

• CAN'T SAY

MSM Gula Prai didn't believe in promoting their products on media, but believe that the customers will buy their products due to its low price and product availability. They are practicing _______________ concept.

• production

• product

• sales

• marketing

• societal marketing

Which era introduced the exciting concept of meeting customer needs better than competitors?

• Production Era

• Product Era

• Marketing Concept Era

• Holistic Marketing Era

Answer explanation

The Marketing Concept Era emphasized understanding and meeting customer needs more effectively than competitors, marking a shift from production and product-focused strategies to a customer-centric approach.

Volkswagen Groups own several luxurious automobile brands like Audi, Lamborghini and Bugatti which thrives on quality and excellence. Mainly, they practice _____________ concept.

• production

• product

• sales

• marketing

• societal marketing