Chapter 5 Lesson 3 The Marketing Machine

What is the primary goal of marketing according to the passage?

• To entertain consumers

• To sell products or services to consumers

• To create brand logos

• To increase social media followers

Which color is mentioned as increasing heart rate and grabbing customer attention?

• Blue

• Green

• Red

• Yellow

What is the term used for the strategy where marketers build up their brand for easy recognition?

• Brand loyalty

• Brand association

• Brand equity

• Brand awareness

What is a common tactic used in product placement to encourage more purchases?

• Placing items at random

• Hiding items in the back

• Placing pricier items at eye level

• Offering free samples

What is the effect of convenient payment methods on consumer spending?

• It makes spending more difficult

• It makes spending virtually painless

• It reduces the likelihood of impulse buying

• It increases the need for cash transactions

What is the advice given regarding financing and buying on credit?

• Use credit for all purchases

• Buy now, pay later is always a good option

• If you can't afford to pay the full amount, you can't afford it

• Financing is better than saving up

What is the projected growth of mobile pay from 2019 to 2024?

What is a suggested strategy to avoid unnecessary purchases?

• Always carry a credit card

• Make paying less convenient

• Shop without a budget

• Avoid all sales and promotions

What is the purpose of having a budget according to the passage?

• To track expenses for tax purposes

• To ensure you can buy everything you want

• To prevent overspending on unnecessary items

• To increase your credit score

What is the advice given about sales and promotions?

• Always buy items on sale

• Sales mean you need the item

• Just because something is on sale, it doesn’t mean you need it

• Promotions are the best way to save money