Lecture 2 Quiz 3

What is a line extension?

• Expanding a brand into new product categories

• Introducing a new version of an existing product

• Changing the logo and design of a product line

• Using brand partnerships for greater visibility

Which of the following is an example of a line extension?

• Indomie launching a new spicy variant

• Kopiko entering the instant coffee market

• Teh Pucuk opening a tea-based café chain

• Aqua collaborating with an international brand

What is brand extension?

• Expanding an existing brand into a new category

• Introducing new pricing strategies for a product

• Using influencer marketing for brand awareness

• Changing the brand's visual identity completely

Which is an example of a brand extension in Indonesia?

• Kopiko expanding into instant coffee drinks

• Sosro creating a new jasmine tea variant

• SilverQueen launching a dark chocolate bar

• Garuda introducing a new packaging design

What does vertical brand stretching mean?

• A brand moving into higher or lower price tiers

• Expanding a brand by opening physical stores

• Entering a new region with an existing product

• Adjusting product marketing for local tastes

Which is an example of upward vertical stretching?

• Indomie launching a premium instant noodle line

• Wardah introducing a lower-priced skincare range

• Teh Pucuk launching a larger family-size bottle

• Sosro expanding to more traditional market areas

Which of the following is an example of downward vertical stretching?

• SilverQueen creating a budget-friendly chocolate

• Aqua launching a premium limited-edition bottle

• Garuda expanding into international chocolate sales

• Traveloka creating a luxury hotel booking service

What best describes co-branding?

• Two brands partnering to create a joint product

• A brand acquiring another company for expansion

• A brand repositioning its identity and message

• A company introducing multiple sub-brands

Which is an example of co-branding in Indonesia?

• Indomie collaborating with Chitato for a new flavor

• Gojek launching a new type of motorcycle ride

• Bluebird adding more car models to its fleet

• Teh Botol introducing an eco-friendly bottle

What is a key benefit of co-branding?

• It leverages the strengths of two strong brands

• It allows a brand to reduce its market share

• It eliminates competition between companies

• It forces customers to choose one brand only