MKTquix

The consumer market is made up of which of the following?

• individuals who acquire goods or services for personal

  consumption

• households that purchase goods or services for personal

  consumption

• businesses that purchase goods and services

• A and B

• all of the above

Economic, technological, and cultural forces are all ________ in

the stimulus-response model of buyer behavior.

• buyer responses

• stimuli

• components of the buyer's decision process

• buyer characteristics

• buying attitudes

In the model of buyer behavior, which of the following is NOT a

major type of force or event in the buyer's environment?

• economic

• technological

• political

• channel

• cultural

Business buying behavior refers to the buying behavior of

organizations that buy all of the following EXCEPT ________.

• products for use in production of other products

• services for use in production of other services

• products purchased to resell to others

• products purchased to rent to others

• products purchased for personal consumption

Hewlett-Packard and Dell buy Intel microprocessor chips

because consumers buy personal computers. This demonstrates an

economic principle called ________.

• elastic demand

• fluctuating demand

• derived demand

• joint demand

• market demand

________ is never simple, yet understanding it is the essential

task of marketing management.

• Brand personality

• Consumption pioneering

• Early adoption

• Buying behavior

• Understanding the difference between primary and secondary

  data

When a company identifies the parts of the market it can serve

best and most profitably, it is practicing ________.

• adapted marketing

• mass marketing

• market targeting

• segmenting

• differentiation

What are the four steps, in order, to designing a customer-driven

marketing strategy?

• market segmentation, differentiation, positioning, and targeting

• positioning, market segmentation, mass marketing, and targeting

• market segmentation, targeting, differentiation, and positioning

• market alignment, market segmentation, differentiation, and

  market positioning

• market recognition, market preference, market targeting, and

  market insistence

Pendergraff Pet Supplies divides the pet market according to the

owners' race, occupation, income, and family life cycle. What type

of segmentation does Pendergraff use?

• geographic

• behavioral

• lifestyle

• demographic

• psychographic

When Positive Image, Inc. caters to clothing, cosmetics, and

toiletries markets, it most likely uses which type of segmentation?

• readiness

• gender

• behavior

• occasions

• geographic