Horizon Scanning Quiz

How do we know something is a trend in fashion, like when Hussain notices that more people are wearing oversized jackets this season?

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What impact(s) could Alia's chosen trend have on her topic area – now or in the future?

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In a small town, Amy and Jackson often discuss the values that change in society. What are the values that change in the society about environment and sustainability?

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What are the impacts (i.e. effects) of AI trends now and in the future on Sally's education and career choices?

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What is Horizon Scanning primarily used for?

• Identifying new markets for products
  
  

• Predicting short-term financial gains
  
  

• Detecting emerging trends and potential future changes

• Evaluating past economic decisions

During a class discussion, Ali mentioned that there are several key factors to consider when analyzing market trends. Which of the following is NOT a key factor in determining a trend?

• Duration

• Scope

• Speed

• Resistance of change

During a class discussion on business strategies, Saeed asked, which of the following is an example of a STEEP category?

• Sustainability

• Politics

• Ethics

• Engagement

Sophia wants to understand what people are currently interested in and what discussions are trending online. What tool can she use to explore these current trends?

• Google trends

• Wikipedia

• Excel

• Instagram

What is a key characteristic of a trend?

• It must be brand new

• It must have supporting evidence

• It must be controversial

• It must remain static

During a class project, Yousef was tasked with examining a wide range of sources to identify emerging trends in technology. What type of scanning is he using?

• Deep scanning

• Focused scanning

• Broad scanning

• Experimental scanning