Principles of Marketing_Reviewer 2

Mia runs a small bakery and wants to focus on building lasting relationships with her customers. What is the primary focus of Relationship Marketing?

• Short-term sales

• Long-term customer engagement

• Product innovation

• Cost reduction

Avery, a marketing manager, believes that Relationship Marketing emphasizes building ______ with customers.

• Transactions

• Relationships

• Competition

• Isolation

William and Emma are working on a project together. Identify and describe the relationship development strategies they should focus on to ensure a successful collaboration.

• A) Communication, Trust, Commitment

• B) Advertising, Sales, Discounts

• C) Online, Offline, Hybrid

• D) None of the above.

Imagine a Philippine business enterprise aiming to enhance its customer service strategy. What approach should they take to ensure success?

• Focus on customer satisfaction

• Implement loyalty programs

• Provide excellent after-sales service

• All of the above.

Michael and Evelyn are working on a project to improve their team's performance. They know that relationship development strategies involve Communication, Trust, and _______.

• Commitment

• Sales

• Advertising

• None of the above

Maya runs a small bakery and wants to understand the value of her customers in relationship marketing. What is the value of customers in this context.

• They are a source of revenue

• They provide feedback

• They help in brand promotion

• All of the above.

Mia is a marketing manager at a company that values long-term customer relationships. She is tasked with implementing a strategy that focuses on building long-term partnerships with clients. Which level of relationship marketing should Mia focus on?

• Basic marketing

• Reactive marketing

• Accountable marketing

• Partnership Marketing

What is the highest level of customer value?

• Basic and Expected customer value

• Desired customer value

• Unanticipated customer value

In a retail store, ________ are customers who have low potential profitability and little loyalty.

• A) Strangers

• B) Butterflies

• C) True Friends

• D) Freeloaders

Which of the following is a key benefit of Relationship Marketing?

• Increased short-term sales

• Enhanced customer loyalty

• Improved product quality

• Reduced marketing costs