Persuasive Writing Review

What is rhetoric?

• persuasive speaking or writing

• an argument

• an informational text

Over 2,000 years ago, _________ believed that rhetoric was an important tool to communicate and persuade others.

• Aristotle

• King George

• Theodore Roosevelt

There are ____ persuasive appeals (techniques)

• 3

• 4

• 6

Pathos ...

• appeals to emotions

• appeals to logic

• appeals to trust

Ethos ...

• appeals to trust

• appeals to logic

• appeals to emotion

Logos ...

• appeals to logic

• appeals to emotions

• appeals to trust

Choose examples of logos.

• Verizon shows how reliable their service is by showing you their coverage map

• A Cheerios box says it can lower your cholesterol by 4%

• We're raising money to buy coats for kids in need. Will you help us?

• Walmart's slogan is, "Save money, live better"

Choose examples of ethos.

• Lebron James is shown promoting Nike

• Scope is recommended by dentists

• Choosy moms choose Jiff

• Starbucks wants you to "Be The Change"

Choose examples of pathos.

• If you buy from my FFA fundraiser, you will help me earn a free jacket.

• How awesome would it be for your kids if they had the NEW iPhone 15's?

• Experts say the 2025 Ford F-150 has the better safety features than the Chevy Silverado.

• If you enjoy spending your free time gaming, then the Dell laptops are the best option for you!

Which type of rhetoric appeals to trustworthiness, credibility, and knowledge?

• ethos

• pathos

• logos