CHAPTER 2 - STRAMA

__________ is the process of systematic analysis and interpretation of

external and internal factors to identify and determine opportunities, threats, strengths,

and weaknesses.

Identifies strengths, weaknesses, opportunities, and threats.

• SWOT Analysis

• Scenario Planning

• Trend Analysis

• Competitor Benchmarking

Explores possible future scenarios.

• SWOT Analysis

• Scenario Planning

• Trend Analysis

• Competitor Benchmarking

Tracks patterns in market behavior.

• SWOT Analysis

• Scenario Planning

• Trend Analysis

• Competitor Benchmarking

Evaluates competitor performance.

• SWOT Analysis

• Scenario Planning

• Trend Analysis

• Competitor Benchmarking

_________ focuses on evaluating the dynamics of a specific industry to

determine its attractiveness, profitability, and competitive landscape.

Barriers to entry, such as capital requirements or brand loyalty.

• Threat of New Entrants

• Bargaining Power of Suppliers

• Bargaining Power of Buyers

• Threat of Substitutes

• Industry Rivalry

Influence of suppliers on production costs and quality.

• Threat of New Entrants

• Bargaining Power of Suppliers

• Bargaining Power of Buyers

• Threat of Substitutes

• Industry Rivalry

Impact of customers on pricing and service.

• Threat of New Entrants

• Bargaining Power of Suppliers

• Bargaining Power of Buyers

• Threat of Substitutes

• Industry Rivalry

Availability of alternative products or services.

• Threat of New Entrants

• Bargaining Power of Suppliers

• Bargaining Power of Buyers

• Threat of Substitutes

• Industry Rivalry