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Topic 2 Quiz

Authored by Callie Sanders

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Used 16+ times

Topic 2 Quiz
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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

True or False: A Marketing plan is a group of consumers a company aims its products at

False
True

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

True or False: Push Marketing is a company's market position and successful strategies

False
True

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

True or False: a USP is a factor that differentiates a product from competitors

False
True

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

True or False: Pricing and Position Strategy is pricing products based on competitors and positioning

False
True

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

True or False: An example of retention strategy is perception among customers.

False
True

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

True or False: Promotion Strategy includes advertising, personal selling, sales promotions, direct marketing, internet marketing, and public relations

False
True

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Path a product takes from manufacturer to consumer

Place
Promotion
Channels of Distribution
Channel Management

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