History of PR

What is the main goal of Public Relations (PR)?

• Selling products
  

• Managing public opinion and reputation

• Creating advertisements

Who used rhetoric as a PR technique in Ancient Greece?

• Socrates, Plato, and Aristotle

• Julius Caesar

• Benjamin Franklin

Which invention helped PR spread political and social ideas in the 15th century?

• Christianity
  

• The printing press

• 
  The internet

Which politician of the 18th century used his newspaper to advocate for ideas of public interest and independence?

• John D. Rockefeller

• Edward Bernays

• Benjamin Franklin

What PR technique did Ivy Lee introduce?

• Press releases

• Radio advertising

• Digital marketing

What was Edward Bernays’ famous campaign in 1929 called?

• The Great Persuasion

• Torches of Freedom

• The Social Media Boom

What new media changed PR strategies in the mid-20th century?

• Television

• Magazines

• Podcasts

Who benefited from the first televised presidential debate in 1960?

• Richard Nixon

• Franklin D. Roosevelt

• John F. Kennedy

What new technology is commonly used in PR today?

• Social media

• Typewriters

• Telegrams

Why was Barack Obama’s 2008 campaign important for PR?

• It used social media to connect with voters

• 
  It relied only on television ads

• It avoided modern technology