Grade 3 Art of Thinking - Target Audience

What is the best definition of a target audience?

• A group of people who accidentally see an advertisement

• A specific group of people that an advertisement is created for

• Everyone who might see the advertisement at some point

• The company that created the advertisement

Why is identifying the target audience important when creating an advertisement?

• It allows the company to spend as much money as possible on advertising.

• It ensures that everyone in the world sees the advertisement.

• It guarantees that the product will be the most popular on the market.

• It helps make sure the ad reaches the people who are likely to buy the product.

Which of the following is the most likely target audience for a video game advertisement?

• People who enjoy gardening in their free time

• Children and teenagers who like playing games

• Adults looking for kitchen appliances

• Seniors interested in exercise programs

Which two factors are most important when identifying a target audience for an advertisement?

• The product or service being advertised

• How much the company spends on the ad

• The age, interests, and needs of customers

• The time of day the ad is shown

• How often the ad is posted on social media

The target audience for this advertisement is likely to be:

• Children

• Teenagers

• Adults

• Seniors

What is the target audience in advertising?

• Only children

• Specific group of people that a particular advertisement is intended to reach and influence.

• No one in particular

• All people in the world

Answer explanation

The target audience in advertising is the specific group of people that a particular advertisement is intended to reach and influence. This is not limited to children, all people in the world or no one in particular. Ads are designed to influence a particular demographic, this can be based on age, location, interests, etc. Therefore, the correct answer is 'Specific group of people that a particular advertisement is intended to reach and influence.'

A target market is:

   

• a form of business ownership
• statistics that describe a population in terms of personal characteristics
• all consumers
• potential customers with shared needs who have the desire and ability to buy a product

What is the target audience in advertising?

• Only children

• Specific group of people that a particular advertisement is intended to reach and influence.

• No one in particular

• All people in the world

Answer explanation

The target audience in advertising is the specific group of people that a particular advertisement is intended to reach and influence. This is not limited to children, all people in the world or no one in particular. Ads are designed to influence a particular demographic, this can be based on age, location, interests, etc. Therefore, the correct answer is 'Specific group of people that a particular advertisement is intended to reach and influence.'

What is the target audience in advertising?

• Only children

• Specific group of people that a particular advertisement is intended to reach and influence.

• No one in particular

• All people in the world

Answer explanation

The target audience in advertising is the specific group of people that a particular advertisement is intended to reach and influence. This is not limited to children, all people in the world or no one in particular. Ads are designed to influence a particular demographic, this can be based on age, location, interests, etc. Therefore, the correct answer is 'Specific group of people that a particular advertisement is intended to reach and influence.'

What is the purpose of brand advertising?

• To communicate rational arguments about a product

• To build an image or identity for a brand

• To develop media plans

• To produce the advertisement