The main purpose of a science textbook is to _______ the audience.

• inform

• entertain

• persuade

Your teacher asks you to make a presentation about space exploration. You find a website with helpful information. What is the most ethical way to use this information?

• Copy the information onto your slides and say the website's name during your presentation.

  
  

• Rewrite the information in your own words and list the website as a source on a reference slide.

• Copy and paste the important details into your slides without mentioning the website.

• Use the information and add the website's logo to your slides instead of citing it properly.

A cereal commercial keeps repeating the phrase "Start your day the right way!" throughout the ad. What advertising technique is being used?

• Emotional appeal

• Slogan

• Facts and statistics

• Bandwagon

Kenneth is browsing social media when he sees a post from a popular singer holding a new brand new microphone. The caption says, "These are the only microphones I use in the studio. The sound quality is amazing!" Many fans are commenting that they want to buy the same microphones.

What persuasive technique is being used in this post?

• Scarcity

• Bandwagon

• Logo

• Endorsement

What are two smart strategies to help someone choose the best backpack for school?
(Select TWO correct answers.)

• Buy the most expensive backpack, assuming it's the best.

• Ask for advice from trusted sources, like teachers or tech experts.

• Choose the backpack that looks the coolest without checking its specs.

• Pick the first backpack they see to save time.

• Compare the features, prices, and reviews of different backpacks.

You are researching the benefits of eating healthy foods.

Which source would most likely provide accurate and reliable information?

• A science textbook that explains how healthy foods support the body.

• An advertisement from a food company claiming its products are the best without proof.

• A social media post saying healthy eating doesn’t matter, without any facts.

• A blog about fun recipes that use fruits and vegetables.

A commercial for a new energy drink states:
"Our drink has natural fruit flavors, just like freshly squeezed orange juice. So, it's just as healthy as your morning juice!"

What logical fallacy is being used in this claim?

• Bandwagon

• False equivalence

• Appeal to emotion

• Red herring

What is the best definition of the term "target audience"?

• A specific group of people that an advertisement is meant to attract.

• Anyone who could potentially purchase the advertised product.

• The individuals who design advertisements for a product or service.

• The group of people who happen to see an advertisement by chance.

A commercial for a luxury jet features a well-dressed pilot cruising above a scenic mountain road while a narrator highlights the jet's performance and style.

Who is the most likely target audience for this ad?

• Teenagers shopping for their first jet.

• Individuals who appreciate high-end, expensive jets.

• Families in need of a reliable and spacious vehicle.

• Mechanics searching for tools to fix jets.

Why might a sneaker company create one ad showing a teenager wearing the shoes while playing basketball and another ad featuring a professional runner using the same shoes in a marathon?

• To tailor the message to attract different target audiences.

• To suggest the shoes are only meant for certain groups of people.

• To emphasize the shoes’ limitations for specific activities.

• To make sure everyone sees the same features of the shoes in different situations.