Business Models Quiz

Which of the following best describes a subscription-based business model?

• Users gain free access to content supported by ads

• Users pay a recurring fee to access content or services

• Users pay once to download or purchase content

• Users can access basic features for free, with advanced features behind a paywall

Which of these media companies is primarily known for using an advertising-supported business model?

• Netflix

• Spotify Premium

• YouTube

• HBO

In the freemium business model, what is a common strategy to convert free users to paid users?

• Increasing subscription costs

• Offering free access to all features indefinitely

• Providing limited content access and adding advertisements

• Offering enhanced features, ad-free experience, or exclusive content for a fee

Which business model does a company like 'Netflix' primarily use?

• Freemium

• Subscription

• Advertising-supported

• Pay-per-view

If a company combines subscription fees with revenue from ads, what is it trying to achieve?

• Reduce user base

• Diversify revenue streams

• Eliminate operational costs

• Focus solely on ad revenue

What is a characteristic feature of a business model that includes micro-transactions?

• Users pay a one-time fee for comprehensive access

• Small fees are charged for additional in-game features or items

• All features are available only through purchasing a full package

• Access to the game is available only through subscription fees

Which of the following is a common business model used by game companies selling DLC?

• Ad-supported

• Subscription

• Pay-per-content

• Freemium

Which game is well-known for utilizing micro-transactions as part of its business strategy?

• World of Warcraft

• Fortnite

• The Witcher 3

• The Legend of Zelda

How might micro-transactions influence consumer behavior in gaming?

• They consistently decrease user engagement and revenue

• They encourage continuing engagement with the game

• They discourage players due to additional costs

• They make the game entirely free to play

In what way can micro-transactions impact a player's perception of a game's value?

• They are perceived as enhancing value through optional choices

• They are generally viewed as reducing overall game worth

• They have no effect on game perception

• They make games universally popular